Positioned as "Asia's definitive trade show for visual communication industry", Visual Asia Expo spotlights the best and complete variety of visual communication solutions now and the future. The Visual Asia Expo App ("VAX App") marks the first-of-its kind use of visual recognition technology to deliver a seamless and interactive user experience in an exhibition in Asia. VAX app users will have their first opportunity to engage with the added virtual content from the various exhibits at the Expo. By downloading the app, visitors to the trade show can look forward to a visually interactive event by scanning actual images from the various exhibits and showcases to unlock additional details such as exhibitor bio data, videos and additional information. The VAX App was developed by XHOPPE PTE LTD, a Singapore IT startup that has believes that image recognition will be the ideal tool and interface bridge the gap between online and offline experience.