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Badger SU

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Badger is more than a digital publication about beards. It speaks to a
lifestyle rooted in creativity, rugged adventure, and refinement. In a
world that feels increasingly plastic and disposable, Badger demonstrates
a different mode of living, one that is thoughtful and sensory, where an
interest and an enthusiasm for technology and a desire to work with your
hands aren't mutually exclusive.

Our readers are creators and shapers. They seek out experiences that add
dimension to life and opportunities to build things that give purpose to
an existence. To help them with these pursuits, we provide a guide out of
the staleness that can plague modern urban life. Just like the iconic
badger hair brush from which we take our name, we help our readers style
their individuality through four verticals devoted to maker spaces,
grooming, culture, and the outdoors.