A hyperlocal weekly offering, devoted to Pune’s people and bringing key issues to their notice. From highlighting the prominent citizens and recent growth that the city is witnessing as well as breaking stories and burning issues often ignored by other mainline media, TGS has established itself as the prominent choice of the reader and advertiser alike. TGS is now 2 years old with more than 100 issues published. The unique sections of the paper such as Speak-up, Start-up City and Spotlight speak volumes about the vibrancy of Pune. TGS boasts of a premium readership profile that includes a significant portion of family readership and persons with higher education. Via its mix of to-the-point editorial and robust layout and design, TGS has found a very strong and loyal audience amongst key citizens of Pune, who are strong influencers in their circles and networks. TGS Life is a supplement with The Golden Sparrow which indulges readers with food, events and happenings in the entertainment and luxury world. Specific sections like Indulge, City Celeb chat, Food Court, Simply Stylish maintain engagement with outgoing readers who may want ideas to plan their leisure activities ahead of time. Thrill of Driving (TOD) is a dedicated website and section in TGS life to capture the imagination of the auto enthusiast. Reviews of cars and bikes, and videos are its primary output. TOD, together with TGS have a formidable presence on social media often reaching 5 lakh people per week. The Facebook page of TOD (https://www.facebook.com/thrillofdriving/ ) and the YouTube channel (https://www.youtube.com/channel/UCLf58gvyEeKx48gNLGLH5bQ) publishes viral videos, creating huge groundswells of interest and engagement.