Quickly send group email and text messages! How cool would it be to quickly invite all of your poker buddies over next Friday night?
Let's face it the address book that comes with the iPhone is wonderful, but it lacks a few features. Wouldn't it be nice to add a group using Address Book Plus to help you find names and address and phones numbers faster?
You could make a group that has a listing of all of your friends. You could make a group that lists all of your clients or work contacts. The options are endless, but it certainly makes finding names that much quicker and easier.