The Essential Marketing and Advertising Dictionary app is an up-to-date, authoritative reference, containing over 5,500 entries and phrases explaining the most commonly used marketing and advertising terms in clear, concise, easy-to-understand language.
* Entire 700 page text, over 5,500 terms found in The Essential Marketing and Advertising Dictionary.
* Fully searchable including letter-by-letter, real-time progressive search.
* Search by word, abbreviation and meaning.
* Clear and concise index interface.
* Save favorite terms for quick reference.
* Learn new words quickly with “Show Me Random Word” feature.
* No internet connection is required to run app.
* Both iPhone and iPod Touch compatible.
Designed especially for marketing professionals, advertisers, designers and students alike, this app is the only marketing and advertising centered app that contains the entire 700 page Essential Marketing and Advertising Dictionary. This quick and extensive dictionary application is perfect for spell-checking, term-searching, and use as an interactive study-aid. The Essential Marketing and Advertising Dictionary App will come in handy time and time again.
The iPhone and iPod Touch Essential Dictionary App Series also includes Essential Law, Essential Accounting, Essential Real Estate, Essential Business, and Essential Investing and Finance. These applications are provided by Sphinx Publishing which offers a complete line of national and regional titles, designed to assist you with your legal, business, real estate, and personal finance questions.
From The Essential Marketing and Advertising Dictionary by Jerry M. Rosenberg