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Double Down On Your Data: Gaming

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Often referred to as the heartbeat of a casino's operation, marketing effects almost every single function at a modern casino property yet is often taken for granted. Written by a twenty-year veteran of the software industry, Double Down On Your Data explains the latest development in this fast moving industry, including:
- Creating demand for your casino
- Streamlining the marketing process
- Creating accurate predictive patron models
- Mobile-lizing your marketing campaigns
- Improving table-games revenue management
- Exploiting the marketing potential inherent in social networking sites
- Courting the highly valuable Asian gambler