Quick Win Marketing is aimed at entrepreneurs and business managers who want to start, grow or revitalise a business and companies launching new services or products in the UK or Ireland.
Based on the book by Annmarie Hanlon and published by Oak Tree Press (www.oaktreepress.com), this app is designed so that you can dip in and out seeking answers to your top marketing questions, as they arise – across four main sections:
+ Marketing essentials
+ Launching new services / products
+ Growing your business
+ Revitalising your business
Marketing essentials is ideal if you are new to marketing, starting a new business or need to refresh your marketing knowledge. Find out here how to price services, set targets and develop a marketing plan.
Launching new services / products looks at identifying opportunities, valuing the market and protecting your idea.
Growing your business is a challenge many companies face. This section illustrates ways to grow a business, using both online and offline tactics. It includes online tactics such as ways to increase your web traffic and understanding YouTube for businesses. Offline marketing tactics explained include writing press releases and organising open days.
Revitalising your business is aimed at established companies that need a kick-start. This section provides tools and templates such as brand maps and SWOT filters. Learn here how to find new markets and win more pitches, as well as how to conduct surveys with potential and lapsed clients.
In addition, you will be able to search for questions and answers across a range of topics, including:
And, where appropriate, answers cross-reference to other questions for a fuller explanation or more information.