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Double Down on your Data
How analytics is revolutionizing the Casino Industry

This is the Chinese version of Double Down on your Data.

Often referred to as the heartbeat of a casino operation, marketing effects almost every single function at a modern casino property yet is often taken for granted. This article by a 20-year-old veteran of the software industry - Double Down on your Data is the latest development in this fast-growing industries, including:

Creating demand for your casino
Streamlining the marketing process
Creating accurate predictive patron models
Mobile-lizing your marketing campaigns
Improving table- games revenue management
Exploiting the marketing potential inherit in social networking sites
Courting the highly valuable Asian gambler