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Juiced up Augmented Reality for a Juiced up VW.

VWJUICEDUP is a String-based augmented reality app, intended to use AR markers on billboards and transit shelters to help position the 2012 Volkswagen Beetle as an innovative take on a classic form by giving consumers an immersive experience that's as exciting and innovative as the car itself.

Animation/Design: Bully! Entertainment
Agency: Red Urban
Client: Volkswagen Canada

© 2011 Volkswagen Canada Dramatization created using computer animation. Do not attempt. “Volkswagen”, the Volkswagen logo and “Beetle” are registered trademarks of Volkswagen AG. “Das Auto and Design” is a trademark of Volkswagen AG. Visit or your Volkswagen dealer for details. European or US model may be shown.

Point the app at any VW billboard that has a black rectangle on it and enjoy!