In early 2011, the world went from majority rural to majority urban. Migrants are flooding into cities around the world. For many of them, this new urban life is a springboard into prosperity. They become different people, with new aspirations, new visions of their place in the world, and new demands from goods and services. We believe that getting to know them is becoming the defining challenge for 21st century global marketeers. FYI is a publication from Flamingo Research which gives you our point of view on this topic. The app contains some video content, so please be patient when downloading.