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Since the beginning of 2004 the uptrend magazine has been providing exclusive and spectacular insights into the world of ABT Sportsline. In 2011, the lifestyle format was launched on the iPad as well. The most attractive contents of the print version are prepared specifically for Apple’s cult device and complemented by multimedia contents such as photo galleries, audio and video material plus additional features. This gives readers the opportunity to enjoy an even more intensive experience of the reports, stories and interviews. uptrend for the iPad is published at the same time as the print issues.