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From May 17 to May 20, over 10,000 art enthusiasts and collectors will return to the iconic Phoenix Hotel for the second edition of ArtPadSF, San Francisco’s only hotel-based art fair. Referred to by art community insiders as “a touch of Art Basel Miami in San Francisco,” ArtPadSF convenes over 40 exhibitors from across the United States, with an eye toward the San Francisco collector.

The historic rock n’ roll Phoenix Hotel is home to ArtPadSF and the flagship of California’s largest boutique hotel collection, Joie de Vivre Hotels. The hotel sets the tone for ArtPadSF with its breezy and impeccable 1960’s retro design, which projects the perfect balance of attention to detail and playful modernity. True to form, ArtPadSF promises a break from the traditional booth fair, featuring full immersion arts programming and notable exhibitors in distinct spaces.

Yes, ArtPadSF is chock full of thoughtful, dynamic programming and notable personalities, but at the end of the day, it's all about the art. Organized by a team based in the Bay Area year-round, ArtPadSF is the only local art fair with San Francisco roots. With a keen understanding of the Bay Area market, the ArtPadSF Advisory Board has thoughtfully curated notable contemporary and emerging galleries featuring art at price points fitting for new buyers and established collectors.

On May 17, ArtPadSF will launch with an exclusive preview show benefiting the 2012/13 SECA Art Award. Since 1967, SFMOMA’s SECA (Society for the Encouragement of Contemporary Art) has honored more than 70 Bay Area artists of exceptional promise with this biennial award. ArtPadSF co-founders, Chip Conley (also founder of Joie de Vivre Hotels) and Maria Jenson, have partnered with SECA to shine a light on this important award program that has drawn recognition to many Bay Area artists, including D-L Alvarez, Tauba Auerbach, Rosana Castrillo Díaz, Kota Ezawa, Colter Jacobsen, Chris Johanson, Ruth Laskey, Barry McGee, and Laurie Reid, among many others.

ArtPadSF at your fingertips:

Universal app (iPhone & iPad)
•View and contact exhibitor galleries via email, phone or visit their site -- all from within the app
•Interactive map highlights location of special events happenings during the fair
•Easy to read floor plan of the venue to help you find galleries
•Check-in to the fair via Facebook
•Purchase tickets via Eventbrite
•Direct access to directions to the fair and partner locations
•Add events directly to your calendar from the app
•Links to sponsor and partner websites