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Fad is the most comprehensive global fashion blog and news aggregator available, bringing the very best Fashion, Retail & Model Agency blogs to one easy-to-read location.

There are two ways to read Fad: Fad aggregates individual blogs into one quick read like Fad Top Model Agency blogs. You can also select individual blogs from any of these categories and add them to your home page. Fad has a library with thousands of the best blogs from countries all over the world and the list is growing.

Who is Fad for: Fad targets both those who work in the fashion industry, as well as fashionistas and consumers all over the world. It is hands down the best way to follow your favourite fashion bloggers. Models can read their agency blog and Top Model Agency Blogs. Retail store associates can read their store blog and other Top Retailer Blogs. Fashionistas will want to view their favourite blogs while out shopping, such as Top Retailers Blogs, Top Shoe Blogs, trend setting Street Fashion Blogs and Celebrity Fashion Blogs.

Here’s what you can do with Fad on your iPhone or iPad:

Home Page:
We have created a general home page for all readers. You can edit this home page and add/delete individual feeds from a library of hundreds of feeds. Top Feeds aggregate the best blogs into one feed in a given category to allow for a quick read in a specific category (example: Top Celebrity Fashion Blogs). The summary format is ideal for commuter reading.

Library - individual blogs:
Fad provides a library broken down by category: Fashion Blogs, Beauty Blogs etc. Here you will find hundreds of blogs broken down by category. Simply select All My Feeds -> Edit -> Add a feed -> Choose a category -> Select a feed, and it instantly appears on your home page.

If we have missed your favourite blog, please email Andrew at