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Wijk AR

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Woonbedrijf asked Studio Maatwerk and Studio 1:1 to see how a regular paint job of the side elevation of an apartment complex on the Von Flotowlaan in Eindhoven could add a surplus for residents and the neighbourhood.

Studio Maatwerk and Studio 1:1 developed the idea to implement a new technique, augmented reality (AR), in public space. This technology uses a unique 2D image, called a ‘marker’. By pointing a smart phone camera on a marker, technology can project a second layer over real time video input. By implementing this technology, the studios are the first to give a central stage to AR in an architectural design. After testing the format, various parties were approached to realise the project. Multi media students from neighbouring graphic college ‘Sint Lucas’ developed the visual side of the
application, while Beyond Reality BV. was responsible for putting the apps together. By involving students from the area at the same time, makes the project context specific and creates the non-debatable connection between the college and the residents of the complex and immediate neigbourhood.

The result is in itself already a surprising design where a house shape graphic on the side elevation draws attention. The possible interaction via the free ‘WijkAR’ app adds a spatial surplus to the project and allows the passer-by the chance to engage playfully and unexpectedly with an every-day surrounding.

This possibility encourages meetings and social interaction: the appearance of this modern phenomenon alone is reason enough for a chat between students and residents. The role of the students in the design process similarly provides them with a sense of pride: responsibility for the realization of such a landmark strengthens connections between the college and the neighbourhood.