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There is a mismatch between the digital design community and company cultures on the skills and practices required to design usable, useful, and elegant interfaces.

These design axioms therefore give designers, engineers, product managers, and anyone else who influences the creation of software design, a simple-but-essential core set of rules that will help you contribute to building a world of effective interfaces. A handful of great design minds have provided personal quotes to bring the Design Axioms home.