Now more than ever, experiences help define brand relevance.
They are the personal connections that create meaning and provide the emotional and social relationship with the consumer.
And as technology has transformed the marketing landscape, marketers must devise new strategies to capitalize on enabling technologies to maximize consumer engagement.
Since 2003, the Sports Marketing Symposium has drilled down into the marketing and engagement strategies of some of the most influential brands in sports and entertainment.
This is your opportunity to hear from the people driving change and whose opinions and insights count the most - the industry thought-leaders and brand-side marketers.
Through a series of in-depth case studies, round table discussions and featured interviews, the program will EXAMINE the most TIMELY and pressing issues facing the industry and address BEST PRACTICES and EMERGING TRENDS in sports sponsorship and marketing.
In addition to the conference content, attendees will have ample opportunity to network with industry peers. So be sure to join us at the Symposium and see why thousands of your peers have been attending since 2003.