Cavemen Can’t Market (by Jonathan Peters) is presented by Made for Success. This standalone audiobook app combines a professional audio recording with supplemental features for download-once, grab-and-go anywhere enjoyment.
Marketers must understand the three stages: attraction, conversion, and relationship—as well as the pitfalls in each stage, in order to thrive in the new marketing era.
Caveman marketing tactics no longer work.
It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear them down until they eventually bought.
But we are no longer in charge. They are.
And that is why we must change our marketing concept from the Caveman Way to the WOO Way.
A few marketers understand that the game has changed. Instead of hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with prospects, in essence courting them.
Cavemen Can’t Market uses the analogy of a Suitor courting, or WOOing, an Intended to not only to become a customer, but to move that customer through stages of commitments until she is not only loyal to him, but also makes him part of her identity. In the end, she will market for the Suitor, sharing with her friends what a wonderful Suitor she has.
DURATION: about a 4.5 hour narration
Modern player interface
Supplemental background information