Carrying forward the success of Augmented Reality in apps, KFC’s So Good app is an innovative
offering, which allows you to use the medium of your phones to make a mental escape from daily,
mundane and monotonous routines, for some comfort KFC food! How? The premise is simple. What
most makes you want to take a break?
Considering our busy lifestyles and packed schedules, it’s hard to resist the temptation to drop it all for some delicious food. Banking on that, KFC’s So Good App is just the ticket to escape that boring
meeting, slow train commute or a long day in the grind, for your favourite KFC treat!
The app allows you to use your phone to scan a given word, a singular typed word, which makes you want to take a break. For example, scan the word ‘driving’ on your laptops or computers, if you want to take a break from getting behind the wheel. Point your phone, and hover it over the word till it comes into focus. The app then detects the word and takes you to the next delicious step.
Now that we’ve determined what you want a break from, the next step involves why? KFC’s gratifying the first 10 users who give us the most interesting and relatable excuses for wanting a break. Just tell us why that particular word makes you want to take a break, and if we like your reasoning, you stand a chance to WIN!
Steps to follow:
Download the Augmented Reality App on Your Smartphone
Scan your chosen word, typed on a computer/laptop
Allow the app to detect your word, and wait for the corresponding image
Tell us why you want to take a So Good break from that word
Finally, submit your contact details to be applicable for the WIN!