Cox Automotive enables its clients with this Market Insights application to assess market activity as it is happening. The dealership is able to see the full consideration set and activity of consumers engaging with their vehicle inventory in real time. The impact of pricing, merchandising changes or marketing strategies can be evaluated “now” versus waiting for a weekly or monthly report.
Audience Summary: Shows consumers engaging with your brand and other vehicles that they are considering
Vehicle Summary: Shows the dealerships most popular vehicles and answers “People that look at this car also look at these other cars.”
Merchandising Score: Shows current and historical merchandising of vehicles.
Maps: Map coverage includes which zip codes are most relevant, where the customer has the greatest market share, and who the dealerships strongest competitors are. On the lot visits of consumers shows intensity of shoppers using AutoTrader.com while at the dealership.
Activity: Shows in real time activity of consumers engaging with the dealership. Engagement and Intensity indicate what vehicles are likely to see foot traffic into the store soon.