Product reviews are the lifeblood of buying decisions in the age of the Internet. What the manufacturer has to say about the product matters less and less these days. It’s all about what other people (users) have to say about it. If your peers think the product is bad or a scam, then it most likely is.But then, what most people don't know is that many product reviews are actually done to generate traffic for a blog or channel. As a result, the reviews might not be completely honest with you. They may just be there to generate traffic and get you to visit the website. How do you tell an honest review from one that’s just trying to get traffic? Read on to find out.
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They talk about the bad parts of the product.
Product reviews are all about giving you the inside scoop on products. The only reason you read one is to see if the product is good or not, and to see whether you should buy it or not. This whole purpose is defeated if the product review can't be straight with you and tell you the good and ugly parts of the product. Since no product is 100% perfect, not hearing about the bad parts of the product can mean that the reviewer isn't sharing some information with you. That's usually a red flag, and you should avoid it at any cost. If you don’t, you may end up buying a product that has flaws you don’t know about. By the time you finally find out, you've already paid, and it's too late to return it. As an example, consider ReviewNerds. They publish reviews about some of the best and worst investment and money opportunities you can get into. It tells you about the good and bad parts, and that makes sure you make a great decision when reviewing the product.
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They aren't trying to sell you a product in every other sentence.
This is one of the hallmarks of a reviewer that's just trying to generate traffic and sales. They are always trying to sell you a product. If it's a written review, you’ll find that affiliate links are in every other sentence. Sometimes, the sentences don’t even make good sense because they’ve been so distorted by links and SEO keywords. You have to understand that this is one of the few ways websites can make money, so it's understandable. It's certainly not a good enough reason to stop visiting the website. However, if you do come across a product review like this, you should be cautious about everything you read on it. It's even better if you combine the information you get there with product reviews from other websites. That will give you a complete idea of what the product is like.
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They have a track record.
As a rule of thumb, the older a website or blog is, the more reputable it is. Maintaining a blog is a lot of work, and bloggers don’t usually put the work it takes to keep a website operational if they aren't taking it seriously. You can also expect a lot of insightful comments and thoughts on whatever product an old website is reviewing because the reviewer must have done hundreds in the past. In the end, the experience is always better, and any blog that has age and experience behind it deserves attention.
