According to Apple, the content of your FaceTime calls and iMessages are your business, and not anyone else’s. The company let everyone know that with a personal letter from Tim Cook about Apple’s commitment to the privacy of its users. Apple also has an all-new page on privacy on its devices and a guide to help you set up your settings to increase your privacy.
Even back in 2010, Steve Jobs said that the company had a different view of privacy than some of its competitors, and that Apple took privacy “extremely seriously.” In the letter, Cook pretty much called out Google, saying that Apple doesn’t “read their messages to get information to market to you” which is a dig at Google’s direct marketing scheme. With iOS 8, Apple announced that the data encrypted on the iPhones will only be unlockable using a person’s password. This, according to Apple, is unlike the company’s competitors. This means Apple can’t actually obey warrants “for the extraction of this data from devices.”
