You won’t be able to buy anything by Bose from Apple’s online store now. Everything by Bose, from headphones to speakers, have disappeared from the web store. When you search “Bose,” you’re directed to refurbished routers and things that aren’t actually Bose. It’s likely that Bose items will also disappear from brick and mortar stores, if they haven’t already. This is the result of Apple buying out Beats, and there’s a long-standing rivalry between Beats and Bose. A sponsorship deal between the NFL and Bose resulted in Beats headgear being banned from game day interviews and other camera appearances. San Francisco 49ers quarterback Colin Kaepernick was fined $10 grand this month for wearing Beats headphones. This is a big deal for Bose, since the type of people who shop at Apple are the people who would buy Bose products. As of right now, Apple has kept other headphones in store, like those by Bowes & Wilkins and Sennheiser.
