The Surface Pro from Microsoft is designed to target businesses – it runs a full operating system all while offering the ease of use of a laptop. It also allows the user to run a fully-fledged Office suite, something other tablets lack (they might offer alternatives but they don’t have all the advanced features).
When people that worked more than an hour a day on a computer were asked by Forrester about what work tablet they’d choose, 32% would prefer a Windows tablet over Android or iOS. 26% would choose an iPad, 12% wanted Android and the rest weren’t interested in tablets for work.
Forrester believes that iOS will remain the smartphone choice for business use, with 208 million global IT works wanting iPhones for their next device.
Apple has recently launched a 128GB version of the iPad, which is targeted towards businesses with complex and large media needs such as those involved in film editing, music composition and medical diagnosis. However, Apple still has the issue of iOS – it doesn’t really satisfy business users who want the device to replace the PC – it doesn’t have Office, it has limited multitasking and requires extensive user training to get employees up to speed with the OS.