The iPad is probably the most popular iOS device in terms of how well it was doing compared to the competition. For a while, it was the only tablet people even bought and it’s still the most popular. However, since the Nexus 7 and Kindle Fire, the company has been doing worse in consumer tablet markets. Still, the Nexus 7 and Kindle Fire posed no threat to the iPad in the business markets – we’re only just starting to see business alternatives. With the release of Windows 8 more manufacturers have been able to enter the business market.
At the moment, 94% of Fortune 500 companies are looking into or deploying iPads for business usage, an impressive achievement for such a new product. Before Windows 8, Microsoft tablets were ugly, heavy and too limited to use properly. However now the Intel Atom Z2760 is a fanless processor that has limited power usage and works well with Windows 8. Once manufacturers get their tablets on the market we’ll probably see the enterprise market go back to Windows, as it’ll be familiar to them given most of them will be using Windows exclusively on their computers.