When Apple first announced their plan to release Apple Pay, many critics doubted the viability and necessity of it. It appears that those doubting critics are being proved wrong. According to report by Forbes.com, Apple Pay is experiencing great success in the mobile shopping industry. The report goes on to mention how online services like SeatGeek, have seen user conversion double with Apple Pay.
Apple Pay makes it quick and easy to make purchases online or in stores. Users don't have to dig through their purses or wallets for credit cards. Additionally, users don't have to carry cash at all. This, is a relief to many users who may have too many credit cards.
More and more companies are targeting Apple Pay customers as the overall consumer market is starting to really embrace the digital wallet on both iOS and Android. Since last October, companies have really looked at how they can cash in on the innovation of Apple Pay.
Right now, Apple customers are typically using their iPhones for Apple Pay. In a few months, customers will be able to user their Apple Watch as well.
