A lot of the world’s biggest tech companies reported on their earnings this week. On average, results were what we expected, except for Apple, which blew analysts’ expectations out of the water because of iPhone sales.
Apple sold almost 75 million iPhones in the Christmas quarter; that’s many million more than expected and that number beat last year’s record by about 20 million. A big part of the success of the iPhone is because Apple made it bigger. On earnings call, Tim Cook said that tree was a record number of new iPhone customers and a record when it came to people switching from Android to Apple.
Now that Apple has met the current demand for bigger phones, here isn’t much lee Apple can do to increase sales and still convince investors. That might not be an issue, though: maybe the bigger phones are to prepare people for the Apple Watch.
