Analysts are guessing that the first run of Apple Watches will be built-to-order until the company can get an estimate of how sales will go. Carl Howe, who has covered Apple products for a long time, says that the tech giant turned into a multi-billion-dollar business when it started taking preorders for the Apple Watch earlier in April. He also says that Apple is trying to keep its inventory costs at a minimum while meeting customer demands at the same time. One way tot do that is to not over-produce the Watch at first. Given it’s a brand-new product category, the company has no idea which models people will go for, which makes the entire launch a big unknown. Pre-orders started on April 10.
Howe is guessing that Apple will sell about 3.1 million Watches by May 8, with sales revenue of over $2 billion. He thinks 1.8 million of Watches sold will be the aluminum version, 1.3 million will be stainless, and only 40,000 will be the gold version.
