Apple has opened the "Stanford 2" retail location, drawing lines of consumers and plenty of onlookers. And it’s no surprise: the store has had a huge overhaul to have a “glass box and floating roof” design. It’s the third store that Apple has to get this design.
The store was revealed way back in March 2012, announcing a window giving shoppers a full 180-degree view of the interior. From pictures published it looks absolutely brilliant and it wouldn’t be surprising if this starts being more common with new Apple designs. In fact another two retail outlets are already underway with similar designs: one in Portland, another in France.
Apple is trying to boost retail presence to try and increase in-store iPhone purchases. Tim Cook revealed some statistics a while ago that showed only 20 percent of iPhone purchases are in-store while 50 percent of repairs are done at their retail stores. Apple wants to get consumers into the eco-system by buying Macs, iPads, and more when they buy an iPhone.