Pew Research Center’s Internet & American Life Project has tracked smartphone penetration for a while now and just released a new report. The report shows that smartphone penetration has finally hit over half of the market with 56 percent of Americans owning a smartphone by May 2013.
Apple’s iPhone is incredibly popular in America; Pew’s poll found that a quarter of all cell phone owners have an iPhone. That’s up from 19 percent in February 2012 and 10 percent in May 2011. The study also looked at the demographics surrounding iPhone owners. Thirty-eight percent of iPhone owners had completed at least four years of college while just 29 percent of Android users had. The study also found that the wealthier a respondent was, the more likely he or she would own an iPhone. Twenty-five percent of households between $50k and $75k had an iPhone, 40 percent of $75k+ had an iPhone, and nearly half of households with $150k income owned an iPhone.
So Apple is doing great in America, but can the company expand to other markets? With the 5C Apple should do better in prepaid markets like Europe.