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H&M app review: find fashion inspiration

Reviews

Introduction

Looking to update your wardrobe, or you just can't decide what will go with those new pants you bought? Well the H&M app is now here to give you a hand with many options for men, women, and children to make that all-important fashion decision.

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H&M

Free

Window Shopping Made Easy

Much to my surprise, when I first launched the H&M app I discovered it is nothing more than a mobile catalog. Other than adding items to your Wish List there is no in-app shopping side to H&M at all. That being said the layout is stellar and extremely easy to navigate.

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Just pick the area you wish to shop and away you go. Its item list for Men, Women, and Children is extremely in-depth. Not only can you select a specific item but once you are on that article's screen you can select to shop other accessories that would compliment what you are looking at. So within a few moments you can create an entire outfit and save it all so when you are at your local H&M location, shopping will become a matter of showing the list to the staff member on duty.

Sadly there is no way to tell if the items are in your local store. Adding this feature in the subsequent updates would be fantastic as doing so could save both the staff and shopper considerable headaches.

If you have no idea what you are looking for the H&M app has something called an Inspiration option. Here you can view photos of the clothing lines or even watch celebrity videos on which items they prefer. Personally I do have trouble every now and again finding exactly what I'm looking for, and this feature is extremely helpful in providing ideas as to what is out there.

Window Shopping Made Easy image

Some Great Customer Service

H&M does care about its clients and the Support section of this app perfectly displays that. Whether you are looking for your local H&M store or have any questions at all, staff members are more than happy to help. There is a comprehensive FAQ section which answers almost any concern you may have. If you have a question not covered in the FAQ section you can fill out a form letter or feel free to call the H&M head office for your area. The developers have provided you with all the information you would require to address any question or concern you may have.

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Some Great Customer Service image

H&M

Free

Pros and Cons

Pros

  • Gorgeous layout and easy-to-use interface
  • Permits you to build an entire outfit from the ground up to make your in-store experience as easy as possible
  • The Inspiration section provides exactly what the name suggests via both photos and celebrity video
  • Exceptionally transparent customer service which will address any question or concern you may have

Cons

  • No online shopping option available in the app
  • There is no way to see stock availability in your local H&M location

Pros and Cons image

Final Thoughts

All in all the H&M app is very well-constructed and helpful. With a few minor additions it could be exceptional. I hope with future updates the developers will include stock information in the stores in the user's area, and an in-app shopping option.

H&M

Free
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Matthew MacCallum

Matthew MacCallum is an award winning filmmaker, screenwriter, actor, and comedian. He is a lifelong Apple products user and has vowed never to seek help for his App addiction.