It’s not easy trying to develop an effective online presence – especially if you’re a small business with a small budget. Sure, most of us realize that a good social media presence can be a big help in an e-marketing campaign, but that doesn’t mean we know how to go about making that a reality. When you first open that Twitter account, and you have zero followers, it’s hard to envision how you’re going to grow those followers to 1000, 10,000, or even 100,000 followers.
That’s where Sombrero E-Marketing Trainer comes in. This app was designed to help train you in developing your own social media marketing campaign. Sombrero E-Marketing Trainer is a free app and it’s compatible with the iPhone, iPad, and iPod touch.
There are actually quite a few apps geared towards training the small to medium size business in the art of online marketing, but there aren’t too many that are truly free. Even the free ones generally have in–app purchases that are for all intents and purposes required to achieve anything meaningful. The fact that Sombrero E-Marketing Trainer is actually a completely free service really gives it a leg up on other apps in this category.
This app starts with a great walk-through that explains what the app can do for you. It’s got a simple and effective user interface that has a very small learning curve and each item on a page allows you to access step-by-step guidelines on how to tackle a particular e-marketing issue. There are no ads cluttering up your screen and no in-app purchases to worry about. Signing up is a breeze as well, you can either use your existing Facebook page or use an email account to get going. This app will require 11.3 MB of available space on your iOS device.
How It Works
After you get past the initial walk-through and sign up process, you’re prompted to choose the social media platforms you’d like help with in improving your e-marketing campaign. If you wish to change your selection at any time you can always go back and do this by tapping on the preference icon located at the bottom of your screen.
Once you’ve made the decision on where you’re looking for help, the app will then present you with a particular task to complete each day. As long as you’ve completed that task you’ll be able to go to the next step. However, if you’re still working on a task, it will remain on your profile page until you complete it. The great part about this, is that each task includes step-by-step instructions on how to complete them. You simply tap on that task and the app will take you to an instruction page. It’s pretty straightforward, but very helpful. If you’ve had some experience with social media already, the app may seem a little basic at first, but as you progress through the steps you will be presented with more advanced social media tools to help you grow your business – you just have to stay patient.
Includes great walk-through explaining how the app works
Sign up is simple and straightforward
Can be used to help your marketing campaign on several different social media platforms
Provides you with different lessons each day as long as you’ve completed the previous one
No ads or in-app purchases
If you have some experience with social media marketing - progress may seem a little slow at first
Sombrero E-Marketing Trainer is a great tool for any small or medium-size business that’s attempting to establish a strong social media presence. This app will walk you through step-by-step on how to increase your presence on these platforms. Every day you will receive new lessons and it’s up to you how quickly you progress through them. If you’re serious about e-marketing, this is a must-have app.
Rick is a longtime freelance writer covering a wide range of topics from sports and travel to health and fitness. Rick has written for many premiere outlets like CBS and LiveStrong. In addition to his exciting role with Apppicker.com, Rick can be found at his Travel Blog CalExplornia.com.