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The MAGNA Atlas is the doorway to MAGNA GLOBAL’s market research on the global advertising market place. MAGNA GLOBAL is the strategic global media unit of IPG Mediabrands. Users can browse and visualize advertising spending data, insights and forecasts for 71 countries, as well as download full reports. MAGNA GLOBAL and Mediabrands employees worldwide can use their internal OnePass login to access data and reports; third-party users must require a login or subscription.