The Safe Sleep Sweep © app is a mobile e-health app designed to raise awareness about safe sleep best practices to reduce the risks for sleep related infant deaths. Entertaining, informative, and interactive, it disseminates knowledge while the person participates in an amusing, multi-level, culturally and linguistically appropriate game requiring little literacy, with challenges and rewards. Free download on IOS smart phones, it provides entertaining incentives for parents of newborn infants to educate themselves on the risks of bed sharing and other sleep related infant safety issues. Most importantly, Safe Sleep Sweep app© has the potential to help reduce sleep related infant deaths. It is unique because it is a first of its kind bilingual health education game that teaches the player safe sleep and other infant safety techniques with an incentive for successful completion in the form of discounts for a baby or nursery item. This app is a product of a cross-system, international, developmental collaborative: non-profit, for-profit, city and state government agencies. It provides the link to other important online resources so parents can easily subscribe to information services designed to promote maternal and child health through text messaging.