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Most retailers have inadequate product information and that information is not readily available to them. The extraction of product information is very time consuming and taking the information to its place of relevance, the sales floor, is even more time consuming and difficult. This leads to retailers not finding enough time to carry out the all too important task of shelf auditing. This brings about a myriad of problems for retailers, namely:

• Customer dissatisfaction and heavy penalties from authorities due to price discrepancies between shelf and POS,
• Lost revenue due to incomplete product ranges,
• Lost revenue due to stock outs,
• Lower profits due to incorrect pricing,
• Lost Revenue due to uncompetitive pricing.

m-retailer addresses the identified problems by providing a comprehensive mobile solution that offers retailers the most accurate and detailed product information right at its point of relevance, the sales floor. Retailers no longer need to spend endless hours at their desks trying to extract data for shelf audits because accurate and detailed product information is readily available to them. By using m-retailer, retailers can:

• Increase customer satisfaction by having fair and accurate prices
• Avoid hefty penalties and indictments from authorities by having accurate prices
• Increase revenue by having full product ranges
• Increase profits by correctly pricing products
• Increase revenue by offering competitive pricing

The current version of m-retailer interfaces with Microsoft Dynamics RMS.