Our aim for the EU&T Summit is to push operations as well as transformation. We all need to have the same understanding that Europe needs to improve simultaneously transformations and operations in 2016 What does “push transformation” mean ? DT’s strategy will stay the same and strategy transformation will be executed via the ONE DT program. Digitization is the key topic of this years TMTM. Important to know is that digitization in EU is part of the transformation already incorporated by our ONE DT (Europe) initiatives. However, 2016 digitization will be significantly more in focus. The buy-in of all managers is required to continue our strategy transformation. The content presented during the Summit will empower you to do so. What does “push operations” mean ? Everybody will understand that we need to improve our operational excellence in many ways. We need to push and utilize our brand differentiators significantly better. We need to monetize all our efforts significantly more to achieve our high iPF ambitions in 2016. At the end be aware about your responsibility and task to share this messages in your country and area.