RightNow is mobile moment capture clarity.
Right now there's a whole planet of people tweeting away- most of those tweets however lack context, sentiment, location, and most importantly.. why.
Twitter was an experiment, it wasn't crafted around a grand scheme, it was a test, a fun experiment in communication leveraged by today's increasingly amazing technology. RightNow picks up where twitter left off and allows you to ground your tweets in #hashtag-able context, rate them on how you feel, add a picture, note your location and of course allow you to express your message.
Finally a way to state what is happening, how you feel, the message itself and where you are.
You can opt to keep your moments inside the RightNow network or share them on twitter.