This is a short but heartfelt manifesto about the difference between liking something on the internet and loving something on the internet.
It's also an experiment in a new format, entirely native to the iPhone. This is a tap essay, unfurling its argument tap by tap, using bold typography, bright color, and a few surprises to make its case.
The essay takes about ten minutes to read; maybe less if you're fast. It's perfect for a coffee break or a train ride.