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The Marketing Evolution

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Analyzing the Value of Content Marketing for Business-to-Business (B2B)

This e-book presents the most important facts, numbers and trends in content marketing for business-to-business (B2B). It delivers examples of B2B content marketing success stories and provides a guideline for B2B content creation, the integration of content marketing in the overall marketing strategy and the measurement of content marketing success.

The e-book results from a Master of Business Administration dissertation thesis and is available in English only.