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In 2010, Love It app Founder Foti Georgiadis and his Wife Candice started getting involved with the St. Jude's Children Hospital by donating to the cause and helping out with various events. While browsing the St. Jude Facebook page, Foti would often come across stories with pictures and videos that would move him emotionally. He would often like these photos, but always felt like that wasn't enough. Having the deep emotional connection to these stories, Foti believed that you should be able to do more than just
like them. He wanted to Love them... and that is when Love It was born.
The app, which started as a single button, has evolved into a vibrant solution that allows users to Love all of their favorite photos and videos. The app combines all of you and your friends photos and videos into one convenient location with built in tools for loving, commenting, sharing and categorizing. The Love It button is added to every photo and video. You can place photos into categories, albums and your own collections of photos that we like to call Digital Books. In addition, you can create cool photo and video contests where all of your friends can vote for their favorite of 2 or 3 photos or videos. Every section of the app contains feature rich options for sharing to facebook timeline, email and more.