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GoLogo is a platform for creating a community of drivers, companies, and consumers. It is an application that allows Beijing drivers to become representatives of the brand they like. The application allows everyday citizens to promote the brand they respect by displaying advertisement decals of such brands on their car. GoLogo drivers go about their regular day to day activities and get paid for promoting brand they love. This is the principle on which GoLogo stands, as it helps to promote brand messaging through drivers who are connected to the brand they promote.

Continued use of GPS running in the background can dramatically decrease battery life.