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10 benefits of custom mobile application development for your business

24 Jan 2023 News
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Custom mobile applications for business are on the rise thanks to their ability to save employees time, serve specific needs, and boost revenues. Sometimes, the mobile phone app does not need to be fully customized, but minor tweaks to the functionality and design can make a world of a difference. 

Today we will look into the main benefits of developing a custom mobile app, the ways of doing it, and the factors to consider in the process. 

The 10 benefits of custom mobile app development 

Every business can benefit from using custom mobile application development services, and creating unique apps that target the businesses’ needs precisely. 

#1 Data security 

Every time we use publicly available mobile apps, we rely on the developers’ integrity and skills to build something that protects our data and ensures it’s not leaking to third parties. It’s one thing when your personal data’s safety is under threat, but it's a different story when we talk about an enterprise. To avoid those risks, many businesses choose to build or outsource mobile application development to guarantee the solution is reliable and secure.

#2 Customer relationship

One of the main reasons any business works on improving its processes and infrastructure is to build better customer relationships. Custom apps help companies add unique internal and external functionality that work toward improving customer satisfaction, such as a feedback system or individual promos and games.

#3 Mobility 

Having a custom mobile app for your business means additional flexibility and convenience for anyone working in the company. Now, employees can log in with their mobile phones and work outside of the office or home at any time of the day. It means they can easily access documents or data during client meetings, expos, or whenever they’re not in front of the computer but should be working.  

#4 Efficiency 

While Android and iOS mobile application development is very advanced, and many developers manage to create apps that meet the general public’s expectations, it’s never quite as good as having a custom product. When a business hires a mobile application development services company to build apps for them, the company does so with the business’s requirements and needs in mind. As a result, they enhance individual productivity and help the business achieve its goals faster. 

#5 Maintenance and updates

Another downside of regular public apps is that you are not in control of what happens to them. If tomorrow the app developer goes bankrupt or chooses to discontinue the product, their clients are stuck with the current version of the app they possess. That creates many risks and issues for the business because outdated solutions will inevitably miss new functionality and will grow slow and unsafe. Apps created by the internal team or custom mobile application development companies will be updated as often as the business requires and will include whatever functionality is requested.

#6 Scalability 

Even small companies and startups should always consider scalability when choosing the solutions they will use. Regular apps can only handle a set number of users or volumes coming through, so if your business starts growing quickly, you are likely to bump into the load limit and experience either app crashes or freezes. Custom apps can be designed to scale easily without downtime to the business. 

#7 More data

Data is the second most important asset after human resources. Custom apps can do a much better job at providing companies with data because individual requirements are considered in the development process. More data through the app means that the business can do fewer questionnaires and guessing games when they’re planning new initiatives. Instead, they can utilise the data collected through the app. 

#8 Integrations

Mobile apps are only a small part of the company’s infrastructure. It is important that applications are fully compatible with the rest of the solutions, otherwise, there is a risk of failures, data losses, and other unpleasant events. Custom apps are specifically built and tested to integrate with what the business is currently using as well as planning on introducing in the near future.

#9 Control 

Custom enterprise mobile application development allows businesses to stay in control of the app from start to finish. The company gets to choose the interface design, the mobile application development platform, the feature set, and many other things. Having control over the app is a matter of risk management that should not be underestimated. 

#10 Cost efficiency

Custom mobile apps are generally considered a more expensive alternative to off-the-shelf solutions. However, it is only true at the beginning when the company is investing in hiring an in-house team or outsourcing mobile application development services. If you choose to go with the regular app, and then the business focus or needs change, the costs of additions and modifications can skyrocket, especially if the company is growing fast. 

In-house custom development vs outsourcing

If you decide to build a custom mobile app for your business, one of the first decisions you’ll need to make is whether to hire an in-house team or to go with an outsourcing company, such as Emphasoft, that focuses on mobile and web development for startups and developed businesses. 

Having an in-house team allows you to guarantee that people working on the app have an in-depth understanding of the solution and business in general. They are always ready to work on improvements and new functionality. The downside of the in-house team is that it takes a lot of time to hire and onboard all the team members, and the ongoing costs of employing them are delete high.

Outsourcing, on the other hand, allows you to start working on the custom mobile app in a matter of days. Software outsourcing companies have the widest variety of expertise that helps them launch projects quickly. They also have access to a pool of very talented and experienced professionals right away, without needing to recruit them. The downside is that you give up control of the process which might be hard for some business owners, especially the first time they do it. 

What to consider when working on a custom mobile app 

Before we sign off, let’s go through the factors you should consider, whether you are going the mobile application development outsourcing route or working with an in-house team:

  • Data security to provide the best services to your customers and avoid business risks.
  • Battery life - the app mustn't drain the battery too fast and push users to abandon using it.
  • UX/UI design is extremely important because users (even the company’s employees) are not going to work on an app that offers a poor user experience.
  • Market launch timeframe - it’s important to develop apps that are not only good but can be released to market quickly. 

Final thoughts

Custom mobile apps for business offer many benefits that allow to enhance the company’s operations, build a stronger bond with clients, and secure more revenue. 

Mobile app development is not an easy process though, so businesses should choose carefully if they are planning on developing apps in-house or via an outsourcing company. Each route has its ups and downs, and it is ultimately up to each individual company to decide what the best way forward is for them. 

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