Sarasota Memorial Health Care System's SMH Baby application provides new moms-to-be with a dynamic and helpful resource to guide through their pregnancy. Upon entering basic due date information, users will see weekly “Milestones” appear as different fruits (representing the size of baby growing inside), along with useful reminders like when she should select a pediatrician, when to have epidural arranged if having one, and childbirth educational class registration. Also included are features such as a journal, pregnancy tools like a Kick Counter, Weight Tracker, Hospital Packing List, and Contraction Timer, along with useful links to useful web sites and local resources.
This application uses Analytics to gather information as well as track and report activity. All user data is kept anonymous. The statistical information is only used to analyze how the application is utilized, which assists in factoring application enhancements and bug fixes for purposes of improving both usability and functionality. The application uses a user-entered date to set a schedule of in-app messages.