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Customary Japan

iPhone / iPad
  • Travel
  • Education
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Customary exposes players to the culture and social norms of another country, preparing them for success in school or the workplace. The platform employs a form of situated learning that has been shown to enhance the learning experience through intrinsic motivation and by providing a safe place to fail and practice content.

Customary Japan takes the user through various modules related to doing business in Japan. Learn what to wear, how to establish a relationship, what to do if you have to sneeze, who pays the bill, and so much more!

Users can play through simulated scenarios of social norms in just minutes and be left with a far greater understanding of cultural concepts and their proper applications. This greater understanding helps companies, universities and individuals get the most out of travels to Japan - whether that be a wonderfully immersive vacation or a multi million dollar contract.