The Buffalo Zoo’s NorthStar app engages and entertains visitors without the need to carry a paper map or guidebook of the zoo. Visitors are presented with an electronic map of the grounds where key points of interest are highlighted. Users are easily able to access multimedia information about exhibits, amenities or events at the venue by tapping on the push pins on the map or by searching alphabetically. Most usefully, app users are able to locate themselves within the zoo grounds using GPS technology and fully-featured versions allow users to get directions to exhibits and amenities at the zoo. In addition, visitors are encouraged to interact with their friends, family and zoo authorities via Facebook, Twitter and surveys within the app. Download the app to experience it yourself and discover these and the many other fun features of the NorthStar App!