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SalesOptima is an easy-to-use, online customer relationship management (CRM) solution for businesses of all sizes. SalesOptima provides the tools you need to organize your sales team at a fraction of the price of the other guys. Our Sales Force Automation (SFA) captures website leads, initiates sales and workflow automation campaigns, minimizes time-consuming administration, and integrates with our HTML email add-on to personalize your marketing and maximize the effectiveness of your sales processes.