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About IMB Magazine
Never miss an issue of your favourite mountain bike magazine with the free IMB App!
IMB is a free mountain bike magazine that focuses on all aspects of the sport, cross country, trail riding, enduro, freeride, freestyle and downhill. It is published every 2 months and is completely free to read. This app will give you instant access to the entire magazine and allow you to read and search reviews, trail guides and technique articles.
Each issue of IMB comes packed full of videos, photos and stories about the sport of mountain biking. Regular features include our very popular video technique section with our resident coach Richard Kelly; who has moves for beginners, intermediates and experts alike. Add to that a mix of interviews; reviews on equipment and trail guides from around the globe and you have everything you will ever need to keep you up to date with the sport.
Download the App for FREE now to check it out.
FEATURES
- Easy instant access to the latest issues of IMB.
- Listen to articles.
- Get the most out of your device with a full screen experience.
- Navigate to and search for reviews and technique.
- Receive notifications when the latest issue comes out.
- The best mountain bike videos, photos and articles at your fingertips.
Version
Version: 3.0.5
App Information
| Official website | https://www.imbikemag.com/mobile-apps/ |
|---|---|
| Languages | N/A |
| Category | Sports, News |
| Age Rating | 17+ |
Is free mountain biking content still enough?
Remember when getting quality mountain bike content meant shelling out $5-10 per magazine at the newsstand? IMB Magazine promised to change that back in 2012 with their free digital magazine app. Thirteen years later, I spent two weeks testing whether this aging app can still compete with the Pinkbikes and Singletrack Worlds of 2025.
Spoiler: it's... complicated.
My two weeks with IMB
Downloaded the app after seeing it mentioned in an old Muddymoles forum thread. First impressions? The interface feels frozen in 2015. Not necessarily bad, just dated. Like finding your old 26" wheeled hardtail in the garage - it still works, but everyone else has moved on.
The content itself surprised me though. Richard Kelly's technique videos are legitimately helpful. Spent an entire evening watching his cornering tutorials and actually nailed that sketchy switchback on my local trail the next day. The trail guides include GPX downloads which is nice, even if most of them cover UK spots I'll probably never ride.
But here's where it gets frustrating. The "new issue every 2 months" promise? Well. App Store reviews from March complain about no updates since... March. Checked their website and Issue 71 seems to be the latest, published 6 months ago according to the timestamps. Either they've gone quiet or something's broken with the app distribution.
The pros and cons
Pros
Actually free (no hidden subscriptions)
Richard Kelly's technique section is gold
Trail guides include GPX files
Videos load smoothly
No ads cluttering the experience
Cons
Update schedule seems dead
Interface feels ancient
Limited to bi-monthly content (when it works)
No community features
Search function barely functional
iPad optimization is terrible
How it stacks up
Feature | IMB Magazine | Pinkbike | Singletrack | ENDURO App |
|---|---|---|---|---|
Price | Free | Free | £4.99/month | Free |
Content frequency | Every 2 months (maybe) | Daily | Monthly | Monthly |
Video content | Yes | Extensive | Limited | Yes |
Community features | None | Forums, comments | Forum access | Limited |
Trail guides | UK focused | Global | UK/Europe | Europe |
App updates | Rare | Regular | Monthly | Regular |
Best for | Technique learning | Everything MTB | UK riders | Enduro focus |
what the internet says
Reddit's pretty quiet on IMB these days, which says something. Found one thread on r/MTB from last year where someone asked about magazine apps and IMB wasn't even mentioned. Everyone recommends Pinkbike or just using YouTube.
The App Store reviews tell an interesting story. Early reviews (2012-2018) are glowing. Recent ones? Mixed bag. One guy loves it but admits he mostly uses it for the technique videos. Another complains about paying for supporter status and getting nothing back when issues stopped coming. One reviewer wrote "I normally don't give reviews however you have failed your readers by not corresponding with us about your magazine. You haven't released a new edition since March." Trailforks - Apps on Google Play
Muddymoles forum had an interesting take from way back in 2015. A user noted "the whole layout is treated as a print magazine so to get the most from it users have to print it out to make it readable" IMB - free online MTB 'zine? - Lifestyle, Mutterings - Muddymoles - mountain biking in the Surrey Hills and Mole Valley - and honestly, that's still true. The app doesn't really embrace what digital can do.
my honest verdict
Look, IMB Magazine feels like that local bike shop that used to be THE place but now struggles to compete with Chain Reaction Cycles. The bones are good - Kelly's technique stuff alone makes it worth the download if you're learning. But as your main MTB content source in 2025? Nah.
If you want daily news and community, Pinkbike's where everyone hangs out. Need UK-specific content? Singletrack's got you covered. Trail maps? Trailforks destroys everything else.
IMB's worth keeping installed for those technique videos and the occasional browse when you're bored. Just don't expect regular updates or cutting-edge content. It's free, takes up minimal space, and occasionally you'll find something useful. But calling it your "favourite mountain bike magazine" in 2025? That's a stretch.
Would I recommend it to a new rider? Yeah, for the technique section. Would I pay for a supporter subscription given the current update situation? Absolutely not until they prove they're still alive.
