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Welcome to the World of W.i.g.—for [Fierce] Women in General! is an online forum that taps into young women's culture worldwide, giving you the real dish on active lifestyles, art, music, vids, books, comics, action sports, rock climbing, dance, alternative fashion, craftiness, poetry, music, car culture, and lots of stories and news of inspiring women doing it for themselves.

WigMag’s purpose is to encourage thoughts and ideas among women and men by becoming a forum for discussion, inspiration, shared wisdom, and adventure in the arts, music, sports, and women's culture. Wiggers tend to be the movers and shakers -- diving into everything they do. Here, you'll find passionate tales of women musicians, alternative sports athletes, environmentalists, book readers, DJs, bike messengers and fixies, videographers, motocrossers, Vespa-lovers, alt fashion designers, and more. Add in an animated female comic heroine, and you've got the world of W.i.g.