Dazed & Confused is arguably the most important London-based magazine of its kind since the pitched street battles of the 1980’s when Britain’s new wave of glossy street style mags – Blitz, The Face and I-D- fought for readership supremacy.
Set-up by Jefferson Hack and Rankin, initially as a sporadic fold-out poster paper in 1992, Dazed & Confused epitomized a new wave of publishing creatives on the UK scene. Like their counterparts in other disciplines, theirs was a reaction against what came before. The overly staged and indulgent gave way to a kind of documentary, shot-from-the-hip reportage; the serious and politically engaged to a kind of media-literate cynicism or irony. In the ‘Caring 90’s’, nothing could be cooler than admitting that you might not really care. Candidness, authenticity and cutting the crap seemed to be the bywords. In many ways, Dazed & Confused is a fine example of popular culture’s processing those drives that Bourriaud’s defining survey essay of the1990’s - Relational Aesthetics- applied to the work of hot artists of the era.
Perhaps now a tad glossier and more commercially attuned to the international fashion and celebrity system, Dazed & Confused continues as one of the UK’s most influential magazines.
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