For the 29th consecutive year, Elite is organizing the most prestigious modeling contest in the world offering thousands of girls between 14 and 22 years old the opportunity to achieve their dream and follow in the footsteps of top models such as Linda Evangelista, Cindy Crawford, Gisele Bundchen, Constance Jablonski and Sun Fei Fei. Every year, Elite Model Look teams travel throughout the world in search of the top models of tomorrow. Drawing on the successful Elite formula we use for scouting, the rich history and the ever-growing success of the Elite global network, we offer a fresh and unique approach. Our energy, enthusiasm, international contacts and broad commercial skills serve to make Elite stand out in a busy fashion industry and our international network can catapult our girls onto the international arena of supermodels. Based upon strong ethical values and a transparent approach to business, Elite Model Look Singapore represents a new force in fashion - one that combines professionalism and passion with individuality and integrity.
This year Elite Model Look Singapore has partnered with Volkswagen, one of the world's car manufacturing giants, to conduct the nationwide search for Singapore's new faces. This is an exciting partnership for both companies, which are at the leading edge of their respective industries and it affirms the common global vision of both brands which emphasizes innovative style, market relevance and sustenance.
Another very exciting news is that in addition to the female competition, EML Singapore also launched the male contest this year. Besides the height and age requirements, both male and female contestants will be selected not only for their photogenic qualities, their personality and their natural beauty but also for their potential to correspond to current fashion trends.
Conducted in malls all over Singapore, these roadshow castings will culminate in the National Casting at the magnificent Fullerton Bay Hotel and the Singapore Grand Final, held at the Hard Rock Coliseum in world-renowned Resorts World Sentosa. Between photo shoots, show rehearsals, make-up and styling sessions, our lucky finalists get chauffeured all across town and more in a range of Volkswagen cars, each with their own distinctive personality!
Attracting over 350,000 participants in more than 60 countries every year, the Elite Model Look female winners of each country travel to the World Final in the final leg of this internationally acclaimed contest. This year girls selected from 70 countries will compete for the top fifteen spots for a chance to secure a 2-year contract with the prestigious Elite international agency. Our male contestants complete their competitive journey at the Singapore Grand Final, where winners will get a chance to be signed by Elite Milan or Elite UK or locally by Upfront Models.
Elite Model Look Singapore has collaborated with Apostrophe Digital to bring the relaunch of Elite Model Look Singapore 2012 onto the mobile platform. Hunting for the new faces of today who will become the supermodels of tomorrow!