Strategy Canvas is a digital implementation of that described in W. Chan Kim and Renee Mauborgne's "Blue Ocean Strategy" (Harvard Business Review) and the Value Curve of Richard Lee and Nina Goodrich ("Value Innovation Works", createspace.com). The Value Curve is a crucial component of Value Innovation, which allows your business to deliver value to your customers as they define it.
For Synapse Software, the Strategy Canvas is a core visual representation of our vision to build simply remarkable software, which we're making available to the public. With Strategy Canvas, building dynamic, easy-to-use Value Curves to find Blue Oceans of opportunity is trivial and mobile.
• Find Blue Ocean opportunities
• Build multiple Value Curves with customizable attributes.
• Reorder Value Curves quickly.
• Add and remove Value Curve attributes easily.
• Each project can have up to five Value Curves.
• Discover how to deliver exceptional value to your Most Important Customer